Apple – “Think Different” ?

Apple, known for its tagline “Think different” is this week being accused by OK Go for not thinking differently enough when creating the lead-in video for their iPhone 6 launch event. The video, titled “Perspective,” ran at the very beginning of Apple’s unveiling in California, and many would agree that the video bears a strong resemblance to OK Go’s video for “The Writing’s on the Wall.”

Both videos use different angles to show how objects can appear differently from various perspectives, which can be manipulated to display messages. OK Go say that they discussed a collaboration with Apple that never happened, and then Apple hired the same production company and director as OK Go; the result of which was “Perspective”. A case of great minds thinking alike? Maybe. Check out below to decide for yourself but we’re all thinking the same thing aren’t we – Apple you little thieves!